08/01/2005, Gulph Mills, Penn.
Henkel Names Paul De Bruecker to Head Schwarzkopf & Henkel in the US and Canada
GULPH MILLS, PA, August 1, 2005 - Paul De Bruecker has been named Senior Vice President and General Manager of Schwarzkopf & Henkel, a division of Henkel Consumer Goods Inc., for the U.S. and Canada. Schwarzkopf & Henkel markets innovative lines of hair care and personal care brands including göt2b, L.A. LOOKS, Dep, Citré Shine, Smooth 'N Shine, and Zero Frizz. Headquartered in Irvine, California, the business doubled its size in 2004 through the acquisition of Advanced Research Laboratories (ARL).
De Bruecker is a native of Belgium and will relocate to California. He has more than 15 years of international sales and marketing experience with Henkel and was most recently General Manager of Schwarzkopf & Henkel in Austria. De Bruecker also served as marketing director and as a Key Account Director for Schwarzkopf & Henkel in Dusseldorf, Germany, and a marketing director for Schwarzkopf & Henkel in Moscow.
De Bruecker succeeds Thomas Parr, who managed the successful integration of ARL into Schwarzkopf & Henkel. Parr served as President and CEO of Schwarzkopf & Henkel since January 2004, when Henkel acquired the business conducted by Advanced Research Laboratories, the business that Parr founded.
"Paul is an excellent addition to our management team in North America, and will build on the strong foundation laid by Tom Parr," said John Knudson, President, Henkel of America, Inc. "The North American market has become a priority for Henkel and now represents 24 percent of our worldwide sales. The personal care business offers tremendous opportunities for growth, and under Paul De Bruecker's leadership, we expect to accelerate our marketing and product development efforts in North America."
About Henkel:
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004, Henkel generated worldwide sales of $13.1 billion. More than 50,000 employees work for Henkel worldwide. People in more than 125 countries around the world trust in brands and technologies from Henkel.
De Bruecker is a native of Belgium and will relocate to California. He has more than 15 years of international sales and marketing experience with Henkel and was most recently General Manager of Schwarzkopf & Henkel in Austria. De Bruecker also served as marketing director and as a Key Account Director for Schwarzkopf & Henkel in Dusseldorf, Germany, and a marketing director for Schwarzkopf & Henkel in Moscow.
De Bruecker succeeds Thomas Parr, who managed the successful integration of ARL into Schwarzkopf & Henkel. Parr served as President and CEO of Schwarzkopf & Henkel since January 2004, when Henkel acquired the business conducted by Advanced Research Laboratories, the business that Parr founded.
"Paul is an excellent addition to our management team in North America, and will build on the strong foundation laid by Tom Parr," said John Knudson, President, Henkel of America, Inc. "The North American market has become a priority for Henkel and now represents 24 percent of our worldwide sales. The personal care business offers tremendous opportunities for growth, and under Paul De Bruecker's leadership, we expect to accelerate our marketing and product development efforts in North America."
About Henkel:
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004, Henkel generated worldwide sales of $13.1 billion. More than 50,000 employees work for Henkel worldwide. People in more than 125 countries around the world trust in brands and technologies from Henkel.
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