06/28/2005, Düsseldorf and Gulph Mills, PA
Gold for Henkel Song "We Together"
Düsseldorf/New York -- The Henkel corporate song "We together" has been recognized with the American "Stevie International Business Award 2005." The Board of Distinguished Judges and Advisors, which included Donald Trump, selected the Düsseldorf-based company's corporate song as the world's best. The International Business Awards are an internationally respected competition for companies' efforts and achievements in various categories. The competition is organized by "The Stevie Awards" in the USA.
The judges awarded first prize to "We together" for both the best lyrics and the best music. U.S., Turkish, Chinese and Mexican versions of "We together" already exist. All of these versions can be found on the Internet via the Henkel homepage. Other than the Hamburg-based company Marquard & Bahls AG, Henkel is the only German company to be honored during this competition.
"We are delighted about this award," says Ernst Primosch, Vice President Corporate Communications of the Henkel Group. "Music is a strong means of expression which can powerfully convey emotions. It enables us to communicate our corporate claim 'A Brand like a Friend' and the bonds that exist between members of the Henkel family all over the world. This confirms once more that we are on the right path with our 'One! Henkel' strategy and that we are recognized internationally as a company with a strong corporate identity and good ideas for strengthening awareness and reputation."
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004, the Henkel Group generated sales of 10.592 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in more than 125 countries around the world trust in brands and technologies from Henkel.
The judges awarded first prize to "We together" for both the best lyrics and the best music. U.S., Turkish, Chinese and Mexican versions of "We together" already exist. All of these versions can be found on the Internet via the Henkel homepage. Other than the Hamburg-based company Marquard & Bahls AG, Henkel is the only German company to be honored during this competition.
"We are delighted about this award," says Ernst Primosch, Vice President Corporate Communications of the Henkel Group. "Music is a strong means of expression which can powerfully convey emotions. It enables us to communicate our corporate claim 'A Brand like a Friend' and the bonds that exist between members of the Henkel family all over the world. This confirms once more that we are on the right path with our 'One! Henkel' strategy and that we are recognized internationally as a company with a strong corporate identity and good ideas for strengthening awareness and reputation."
"Henkel - A Brand like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. The Henkel Group operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2004, the Henkel Group generated sales of 10.592 billion euros. More than 50,000 employees work for the Henkel Group worldwide. People in more than 125 countries around the world trust in brands and technologies from Henkel.
Press Release / PDF
Contact
| Name | Pattie Jacobus |
| Corporate Communications | |
| Phone | +1-860-571-5248 |
| Fax | +1-860-571-5475 |
| Send E-Mail |
| Name | Ernst Primosch |
| Corporate Communications | |
| Phone | 0049-211-797-3533 |
| Fax | 0049-211-798-2484 |
| Send E-Mail |