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01/30/2008, Madison Heights, Mich.

Henkel Achieves Major Milestone with Launch of New AQUENCE™ Brand

Henkel proudly announces AQUENCE™ as the brand name of its innovative autodeposition coating technology.  This water-based technology recently set new industry precedent by displacing conventional metal pretreatment and the electrocoat process for an entire automotive vehicle body.

Henkel proudly announces AQUENCE™ as the brand name of its innovative autodeposition coating technology.  This water-based technology recently set new industry precedent by displacing conventional metal pretreatment and the electrocoat process for an entire automotive vehicle body.   With AQUENCE™, customers can realize a 40 percent footprint reduction, reduce capital expenditures and paint shop complexity, decrease energy consumption, eliminate heavy metal sludge, and improve inside-out corrosion performance.

 “This is a significant breakthrough for the autodeposition coating technology, resulting from our continued investment in sustainable and innovative technologies,” said Chuck Evans, president, global automotive, Henkel.  “To our customers, the new AQUENCE™ brand name will represent improved performance, reduced cost, reduced complexity and reduced environmental footprint for their industrial coating needs.”

AQUENCE™ branded coating technology, previously marketed under the Autophoretic® name, has grown steadily in a variety of industrial submarkets.  Henkel currently has AQUENCE™ technical and business centers in each region globally to support the continued expansion into new applications.

“Customers can expect to see several new AQUENCE™ branded technology launches early this year,” added Evans. “The AQUENCE™ branded coating technology is a demonstration of how Henkel provides the transportation industry with smart solutions that are consistent with our commitment to be a sustainable and responsible supplier.”

Henkel is the market leader in adhesives, sealants and surface treatments to the transportation industry. Backed by extensive design capabilities, a broad product range, specific application knowledge and technical expertise, the company delivers solutions to all segments of automotive development – automotive body, interior, chassis, electronics and powertrain production. Through powerful brands like Loctite®, Teroson®, Aquence™, Bonderite®, Frekote® and Multan™, Henkel provides significant economic and environmental advantages for today’s vehicles, making them safer, more comfortable and extending vehicle value.