Henkel recently announced the reorganization of its automotive division to better align Henkel’s vast product portfolio with specific customer needs.  The new focus will further assist the company’s ability to reduce costs, improve quality, and meet environmentally responsible standards for its customers.

“This alignment enables Henkel to strengthen its position as a primary source for complete vehicle assembly needs of the production process and all components,” said Dan Wohletz, vice president, Automotive North America, Henkel.  “Combined with our ongoing commitment to technology and innovation, this streamlined approach will provide our customers with an operational framework that will make it easier for them to do business with us.”

Henkel has aligned its business structure into groups, which encompass the total vehicle, including: Automotive Coatings, focusing on core coating technologies including Bonderite®, Aquence® and e-coat products; Body Assembly, focusing on providing an integrated approach to addressing customer needs in NVH, structural and sealing solutions; Chassis and Exterior Components focusing on the traditional frame and chassis segment with additional focus on steering and ride control, jobbers and coaters, wheels, brakes and exterior accessories; and Powertrain, focusing on engine and axle assemblies, transmissions, and powertrain control modules.

Henkel also will continue to provide advanced engineering solutions to the complete vehicle, including interior and lighting solutions, along with chemical management services, testing & analysis and equipment capabilities.

In addition to these groups, Henkel has created a Japanese and Korean Key Account division, to focus on supporting the growth of automotive OEMs and suppliers in the Japanese and Korean markets.

For more information on Henkel automotive capabilities, please visit www.henkelna.com/automotive or call 1.866.332.7024.

Henkel is the market leader in adhesives, sealants and surface treatments to the transportation industry. Backed by extensive design capabilities, a broad product range, specific application knowledge and technical expertise, the company delivers solutions to all segments of automotive development – automotive body, interior, chassis, electronics and powertrain production. Through powerful brands like Loctite®, Teroson®, Aquence™, Bonderite®, Frekote® and Multan™, Henkel provides significant economic and environmental advantages for today’s vehicles, making them safer, more comfortable and extending vehicle value.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful.  Henkel operates in three business areas – Home Care, Personal Care, and Adhesives Technologies – and ranks among the Fortune Global 500 companies. In fiscal 2006, Henkel generated sales of 12.740 billion euros and operating profit of 1.298 million euros. Our 53,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring people in more than 125 countries can trust in brands and technologies from Henkel.